Give your brand some Luster.
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CREDENTIALS
02 Who we are
Hey, we’re Luster.
We get it. You’re trying to grow. Everything else is details.
Luster is a digital marketing agency for organisations that want to grow with clarity and pace. We pair classic marketing fundamentals with modern digital execution, and we care about how the work reaches and affects real humans.
We don’t produce dashboard filler. Our team blends P&L sensibility with creativity across performance marketing, media, rapid creative, SEO, analytics and content.
Mission
Bring humanity back to marketing, then point it at the number you’re trying to grow.
We find the human truth behind the business problem — and turn it into something a CFO can see.
Vision
Marketing that earns its place in the board report and still moves a human.
Fewer dashboards, more decisions, and brands that get their luster back.
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CREDENTIALS
03 Where we stand
Marketing has lost its way.
The craft is closer to IT or finance than creativity now. All anyone talks about is APIs and CPCs — never about persuading an actual person.
Your customers aren’t data points. They’re humans with desires, fears and dreams. Marketing doesn’t need to be this complicated — and we’re fixing that.
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CREDENTIALS
04 How we help
Outcomes at pace. Three ways in.
We don’t sell time. We sell outputs and outcomes — every engagement scoped on deliverables, never the hours.
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Projects
Fixed scope, fixed price, clear handover.
A defined piece of work with a start and an end. You know the cost before we begin, and exactly what you get when we hand it over.
Best for A launch, a rebrand, a build.
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Retainers
Ongoing capacity, scoped on deliverables.
A set of agreed outputs each month, not a block of hours. You know what you're getting, and we own the result end to end.
Best for Always-on growth.
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Embedded
We sit inside your team for a defined stretch.
Leave cover, capability gaps, ramp-up support. We work to your tools and your standups, then step out and leave the team stronger.
Best for A capability gap, filled fast.
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CREDENTIALS
05 The other option
The team you'd build to replace us.
Same senior bench. Same outcomes. None of the headcount.
In-house, per year
$1,060,000
A senior strategist, performance lead, analytics manager, content lead and creative producer — plus the tools, the recruitment and the overhead.
Luster retainer, per year
$180,000
The same senior bench, on tap. Projects, retainers or embedded — always scoped on the outcome, never the hours.
Indicative comparison. Final scope is priced per engagement. Ex GST.
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CREDENTIALS
06 How we work
You’ve heard the other version. Here’s ours.
We do marketing for the bottom line — measured in revenue, pipeline and share.
Everyone else says
So, we say
If you can’t measure it, you can’t optimise it.
Not everything valuable is measurable. Not everything measurable is valuable.
We’re data-led, data-first.
Data is fine. We’re bringing back gut feel.
Our difference is our people.
A senior-only team. Ten years’ experience, minimum, on every brief.
We’re certified Google and Meta partners.
We hold no media partnerships that could bias the advice we give you.
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Case study 01 Alloggio
Alloggio needed its whole portfolio of brands to be found in search.
- Problem
- A group of accommodation brands competing for the same high-intent travellers, with organic visibility sitting well behind paid.
- Approach
- High-reach content and PR activations that built real links and brand authority, across the portfolio rather than one site at a time.
- Result
- Organic became a leading channel for the group, in months rather than years.
Luster · Credentials 01 / 03
Case study 02 HomeCaring
One view — from first click to lifetime value.
HomeCaring couldn't tie its marketing back to the P&L.
- Problem
- Strong media metrics, call tracking, web analytics and CRM data, but none of it mapped to the bigger picture. Sales and lifetime value couldn't be attributed back to campaigns and channels.
- Approach
- We re-architected their web analytics, phone tracking, CRM and ad platforms into one view, navigating legacy systems and a range of stakeholder needs.
- Result
- An end-to-end picture, from first click through to lifetime value, that the executive team can actually act on.
Luster · Credentials 02 / 03
Case study 03 Ramsden Lawyers
Four divisions, brought under one story.
Ramsden Lawyers had grown into divisions that no longer told one story.
- Problem
- A multi-practice, fast-growing firm, Corporate, Property, Family and Commercial Litigation, each pulling in its own direction.
- Approach
- We articulated who Ramsden are today and where they are going, then built a brand that holds cohesively across every division.
- Result
- A measurable uplift in qualified enquiries, better engagement on the key practice pages, and materials that stay on-brand without hand-holding.
Luster · Credentials 03 / 03
CREDENTIALS
10 Clients
Proof of work.
Selected clients, operating problems, and the words people used after the work shipped.
Selected client index
- 01 Greater Southern Bank Financial services
- 02 Supercheap Auto Retail
- 03 Mantra Hotels Hospitality
- 04 Amazon Web Services Technology
- 05 HomeCaring Health & care
- 06 Alloggio Travel & accommodation
- 07 AIPT Education
- 08 Foundation Education Education
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CREDENTIALS
11 The team
Three people. Close to the work.
Luster is led by Tobey Bower and Gus Shaw, with Liam Simmons supporting research, media and delivery across the work.
03 people · strategy, media, research and delivery stay close
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Tobey Bower
Former Alpha Digital GM; co-founded Luster to make marketing more effective and less complex.
Strategy · Brand · Commercial
Co-founder / Advisory
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Gus Shaw
Co-founder shaping Luster’s advisory work around persuasive creativity, media placement and timing.
Strategy · Media · Growth
Co-founder / Strategy
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Liam Simmons
Supports the team across research, media, delivery and the details that keep work moving.
Research · Media · Delivery
Marketing Assistant
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CREDENTIALS
12 Let’s make it happen
Give your brand some Luster.
You’re trying to grow. Everything else is details. Start the conversation.
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